| semester A | |
| ECTS | |
| Research Methods in Public Relations and Marketing | 7.5 |
| Public Relations Strategies | 7.5 |
| Business Economics | 7.5 |
| Marketing Management | 7.5 |
| 30 |
| semester B | |
| ECTS | |
| Models of Consumer Behavior | 7.5 |
| Digital Economy and E-Commerce | 7.5 |
| Media Relations in a Digital Age | 7.5 |
| Public Relations and Marketing on the Web | 7.5 |
| 30 |
| semester C | |
| ECTS | |
| Information- and Tecnology- based Marketing | 7.5 |
| Entry Strategies for International Markets | 7.5 |
| Interactive Business Applications Design | 7.5 |
| Management of Integrated Communications | 7.5 |
| 30 |
| semester D | |
| ECTS | |
| Project | 30 |